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Email Design

Client: Shelters United

Shelters United is the only group buying organization for animal welfare groups. It's free to join for animal shelters, pet rescues, animal sanctuary, and spay/neuter clinics. The goal is to unite as one purchasing coalition to save money on supplies needed to heal, protect, and adopt out healthy pets.

Shelters United regularly sends email correspondence to its members, educating them on the product options that would help them save money, along with exclusive promotional discounts.

Email design for my client, Shelters United

How did I have impact?

  1. #1: With direction from the Director of Integrated Sales and Marketing, I designed creative, eye-catching emails which draw readers in and scrolling down to view educational opportunities and discounts on product.

  2. #2: Through A/B testing email campaigns, the team discovered that it's okay to get clever with the pet puns, but that cleverness only goes so far. Use humor judiciously!

  3. #3: Responive design is key for email, too. Multiple screen testing for smartphones, tablets, and desktop computers keeps our emails looking sharp for all our members.

Why This Project Matters to Me

I have worked with this client since July, 2021, and have seen nothing but a genuine drive to help animal welfare organizations save money on supplies, so they have more capital to save more animals. It is such a pleasure to see the different they're making for animal shelters, rescues, and s/n clinics, large and small!

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